Crisis Management Thoughts » crisis mangement http://crisis-thoughts.com Jonathan Bernstein shares thoughts on all aspects of crisis management Mon, 29 Mar 2010 02:25:23 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Is it Positioning or Spin? http://crisis-thoughts.com/2010/01/is-it-positioning-or-spin/ http://crisis-thoughts.com/2010/01/is-it-positioning-or-spin/#comments Wed, 13 Jan 2010 02:56:26 +0000 Jonathan Bernstein http://crisis-thoughts.com/?p=384 Positioning is helping your stakeholders understand your message the way you intended it to be understood. Spinning is trying to get your stakeholders to believe something you know isn’t true.

– Jonathan Bernstein

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