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	<title>Crisis Management Thoughts &#187; crisis communication</title>
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	<link>http://crisis-thoughts.com</link>
	<description>Jonathan Bernstein shares thoughts on all aspects of crisis management</description>
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		<title>Five Tenets</title>
		<link>http://crisis-thoughts.com/2009/07/five-tenets/</link>
		<comments>http://crisis-thoughts.com/2009/07/five-tenets/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 16:00:29 +0000</pubDate>
		<dc:creator>Jonathan Bernstein</dc:creator>
				<category><![CDATA[Bernstein Crisis Management]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Crisis Preparedness]]></category>
		<category><![CDATA[Crisis Prevention]]></category>
		<category><![CDATA[crisis communication]]></category>

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		<description><![CDATA[The Five Tenets of Crisis Communications:
Crisis Communications must be:
    * PROMPT &#8212; else rumor and innuendo fill the void.
    * HONEST &#8212; or it will come back and bite you!
    * INFORMATIVE &#8212; enough information to create a story without legally compromising your situation.
   [...]]]></description>
			<content:encoded><![CDATA[<p>The Five Tenets of Crisis Communications:</p>
<p>Crisis Communications must be:</p>
<p>    * PROMPT &#8212; else rumor and innuendo fill the void.</p>
<p>    * HONEST &#8212; or it will come back and bite you!</p>
<p>    * INFORMATIVE &#8212; enough information to create a story without legally compromising your situation.</p>
<p>    * CONCERNED &#8212; show people you care about their feelings.</p>
<p>    * TWO-WAY &#8212; allow for interaction with all important audiences.</p>
<p>&#8211; <em>Jonathan Bernstein</em></p>
<p><span style="font-size: 80%;"><em><span style="color: #4884b7;">If you&#8217;re a </span><a href="http://www.bernsteincrisismanagement.com" target="_blank"><span style="color: #4884b7;">crisis manager</span></a><span style="color: #4884b7;">, whether you want to be or not, and want more than provocative thoughts from crisis management expert </span><a href="http://www.bernsteincrisismanagement.com/bios.html" target="_blank"><span style="color: #4884b7;">Jonathan Bernstein</span></a><span style="color: #4884b7;">, check out the hundreds of free articles available in archived issues of his </span><a href="http://www.bernsteincrisismanagement.com/newsletter.html" target="_blank"><span style="color: #4884b7;">crisis managment newsletter</span></a><span style="color: #4884b7;"> and/or sign up to get it yourself, twice a month!</span></em></span></p>
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