Don’t gauge the impact of a crisis by the size, frequency and placement of news coverage. Measure, instead, how it is ACTUALLY impacting your stakeholders, internal and external. Yes, that means you need to ask your stakeholders to give you feedback, not just guess about their reactions based on a few calls, hostile or friendly.

– Jonathan Bernstein

If you’re a crisis manager, whether you want to be or not, and want more than provocative thoughts from crisis management expert Jonathan Bernstein, check out the hundreds of free articles available in archived issues of his crisis managment newsletter and/or sign up to get it yourself, twice a month!