“The major benefit of the Internet is the opportunity to quickly and inexpensively communicate one’s messages worldwide. The major downside to the Internet is the opportunity to communicate one’s mistakes worldwide.

It’s bad enough when real or perceived wrongdoing is thus communicated, but when poor impressions are created by website typos, major grammatical errors and amateurish copywriting, the host organization suffers totally needless damage. Too often, far less attention is paid to the quality of a company’s website than to the quality of its print communications. Have you read your own website carefully, recently, and had it proof-read by some other trusted sets of eyes?”

– Jonathan Bernstein

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