Uncooperative Reporters

“That reporter interviewed me for over an hour and didn’t even report the most important information I gave him!”

typical statement by angry executive who has never been media-trained.

If you’re a crisis manager, whether you want to be or not, and want more than provocative thoughts from crisis management expert Jonathan Bernstein, check out the hundreds of free articles available in archived issues of his crisis managment newsletter and/or sign up to get it yourself, twice a month!

1 Comment to “Uncooperative Reporters”

  1. Sure he did, but he reported what was “most important” to him, not to you. The only way to avoid this with an unfriendly or unknown reporter is to only give him what’s “most important” to you. Any interview that goes longer than the time it takes to do that is serving the reporter’s interests, not yours.

Leave a Reply