The Five Tenets of Crisis Communications:

Crisis Communications must be:

* PROMPT — else rumor and innuendo fill the void.

* HONEST — or it will come back and bite you!

* INFORMATIVE — enough information to create a story without legally compromising your situation.

* CONCERNED — show people you care about their feelings.

* TWO-WAY — allow for interaction with all important audiences.

– Jonathan Bernstein

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